With the stock market crash of 1929, and the depression that devastated the United States, the perfume market slowed down dramatically. There remained a more limited demand in Paris, and only the strongest companies such as Baccarat, and Brosse and Lalique were able to continue. The bottles became less elaborate, tended to be conservative and were often machine made.

Perfume bottles were less frequently inspired by nature, and more often reflected Hollywood movies and metropolitan cities. Lalique designed the presentation for "Je Reviens" by Worth. The bottle resembled New York skyscrapers. It was a tall ribbed bottle in dark-blue glass. The stopper was sky blue, and the box had a chrome surface. It was a very modern presentation.

Jean Patou released the perfume "Normandie" in 1935. It was inspired by the luxury ship the Normandie. All First Class Passengers on the ship's maiden voyage were given a souvenir model of the Normandie. Inside the model of the ship was a crystal bottle of perfume.