Founded in 1916 in the city of Parma in a small perfume factory in Europe.
The company’s original scent, Colonia, was created in 1916 in a small perfume factory in the centre of Parma’s historic old townand was intended to perfume the handkerchiefs of Italian men.
Today, Colonia is used widely by both men and women as a personal scent.
At the time of the company’s birth, the majority of commercial perfumes were much stronger and heavier in composition; the unusually light and fresh fragrance from Parma found wide success in Europe. It later became popular in the USA, where Hollywood stars, particularly those of British heritage such as Audrey Hepburn, David Niven, and Cary Grant, wore Acqua di Parma’s sophisticated scent.
Acqua di Parma is an old perfume house. The earliest edition was created in 1916 and the newest is from 2013.